Are you proud of your company brand? Are your employees proud enough of your brand to serve as strong ambassadors of it? Are your customers proud enough to be associated with your brand and tell others about it? If you answered no to any of these questions, it’s time to find out why you or your stakeholders lack the brand pride key to business success.
Read what these CEO’s are most proud of when it comes to their brands while capturing some branding tips.
Chris Manley, CEO, Engenius
Our brand’s ability to communicate our character, some of our values, and the feel you get when you work with our team is fantastic. Your visual brand should give prospective clients, employees, and collaborators a first glimpse into who you are, what you’re about, and how they’ll feel after walking away from a conversation with you.
Phil Leslie, CEO, RIVS Digital Interviews
At RIVS Digital Interviews, you’ll notice that our “voice” in our marketing communications is very approachable, and at times even a bit playful (each employee has a cartoonish avatar used on business cards and our website). This is intentional. We’re not the kind of folks that hide behind a technical support line or a web form. We’re folks that want to build a real “human” connection with our customers, learn and address their needs, and create a shared sense of loyalty and camaraderie.
Jamie Pritscher, Co-founder & CEO, That’s Caring
It inspires action! The That’s Caring brand was built to bring awareness to the hunger epidemic in America and inspire people to take action. The action might be purchasing a gift that gives back or helping out at a local food bank, either way consumers are choosing to do something to fight hunger one good deed at a time.
Ron Watson, Founder & President, RJ Watson, Inc.
The R. J. Watson brand has become one of the standards for quality bridge products such as bearings and joint seals. This is the result of a lot of hard work by many people within the company and by the efforts of outside reps. It is one thing to have quality products but entirely another thing to have the support staff to make sure customers are happy.
Tom Walter, CEO, Tasty Catering
Our brand has achieved recognition and respect in our market. This was accomplished by consistently following our culture statements – core values, vision and mission. Our clients have come to expect quality, service and integrity from our staff.
Mike Otis, President, Double O Supply & Craftsmen, Inc.
We are most proud of the fact that our entire industry views us as the most knowledgeable company in the market. We gained this information via a market survey conducted last year.
Erin Walter, Co-founder & CEO, nuphoriq
The brand itself. It took us a few iterations to get to where we are today, but it does an incredible job of translating who we are and why we do what we do. It is a true reflection of our team.